lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan. 

Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do "whatever makes them pink". 

We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people. 

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange. 

Are you a social media maven with a passion for creativity and a knack for growing online communities? We're on the hunt for a vibrant and talented person to join our team! Are you someone who thrives in the Instagram comments section, always has a witty quote up your sleeve and loves coming up with the most unique surprise + delight initiatives? In this role, you’ll craft & create captivating content and foster a thriving online community. If you live and breathe social media, love brainstorming innovative campaigns, and have a proven track record of organically growing social channels, then this is the perfect opportunity for you. We are looking for creative problem solvers, who are agile to change and pragmatic.

Responsibilities

Content strategy & creation

• Create and implement a content strategy that aligns with our brand voice and objectives.
• Go out there and be a part of organic conversations and personify the brand almost as if it were humanised online. Develop compelling and relevant content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Generate innovative ideas for social media campaigns to drive user engagement and enhance brand visibility.
• Collaborate with the marketing and creative teams to produce high-quality visuals, videos, and other multimedia content.
• Experience and well versed in content creation tools such as photoshop etc. 

Social Media Management

• Manage and maintain all social media accounts, including scheduling and publishing posts, monitoring engagement, and promptly responding to comments and messages.
• Utilize social media best practices to optimize engagement and reach.
• Analyze social media metrics and prepare regular reports to track campaign effectiveness and identify areas for improvement.
• Stay updated on the latest social media trends and developments, providing recommendations to leverage emerging opportunities.

Community Building and Engagement

• Cultivate a strong online community through proactive engagement and fostering meaningful interactions.
• Monitor and moderate user-generated content to ensure compliance with community guidelines and encourage participation. 
• Identify influencers and brand advocates within the community and collaborate with them to amplify brand reach.
• Closely work with the customer karma team to address inquiries, feedback, and complaints resulting in increase in positive sentiment.

Analytics and Reporting

• Utilise social media analytics tools to measure and analyze key performance indicators (KPIs) such as reach, engagement, and conversion.
• Prepare regular reports summarizing campaign performance and community growth, offering actionable insights for future strategies.

• Proven experience in managing social media channels and organically growing online communities. Share the channels you’ve previously worked on and tell us how you grew the numbers organically, even if it is a personal one
• Strategic mindset – We’re interested in hearing the HOW & WHY you got there Vs the WHAT you did only
• Strong understanding of various social media platforms, their features, and best practices
• Ability to analyse data and derive actionable insights to optimize social media strategies
• Knowledge of current trends and developments in social media, content marketing, and digital advertising

By joining our company, you will have the chance to:

• Join a dynamic team in an inclusive-international environment
• Grow thanks to the career journey and our internal mobility perspective
• Manage your own schedule thanks to the flexible start and end of the working day
• Work a shorter working week (36h), of which 4 hours on Friday morning
• Get focus time for learning, development and deep work on Friday mornings
• Work partially or fully remote according to local laws
• Enjoy continuous training thanks to our company platform
• Benefit from employee discounts on travel
• Receive 2 days off per year for the purpose of volunteering
• Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners