Forward (FWD) is the media company of lastminute.com. Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four commercial businesses (Travelpeople, FWD trading, Playbook and Madfish), that combined form a media-marketing power-house.
FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.
More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services
At the heart of our culture is a commitment of inclusion across race, gender, age sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.
The key area of focus for this role is to support the development and implementation of Forward’s (FWD’s) marketing strategy and in particular to ensure Sales & Marketing is a centralised function and covers all aspects of brand/value proposition positioning, marketing communications, product marketing, commercial support and business development. Reporting into Forward’s European Director, this role will have three direct reports as well as working closely with our Head of Audience, Commercial Country Heads and lastminute.com’ Brand Engagement and Creative Production Team. This role will ensure that marketing is aligned to Forward’s long-term business strategy and embedded into relevant business priorities across Forward.
Our ideal candidate will possess excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of Forward’s commercial and strategic business drivers. Demonstrating a proven track record of developing marketing strategies and plans with experience in B2B digital travel marketing offering an advantage.
Excellent project management skills are a must, as is a proven track record in content development and multi-channel marketing techniques. The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns.
You will have a positive, curious and collegial approach to the way you work. Leading by example and inspiring those around you to meet the high standards you protect, supporting both your team and colleagues to #movetourismforward