SEO Manager

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

At the heart of our culture is a commitment of inclusion across race, gender, age sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Job Description

We are looking for an independent SEO Manager for the Italian and Spanish market, located in Barcelona or Chiasso.

Delivery of search engine optimisation strategy

  • Analysis and execution of search engine optimisation for all of the lastminute.com Group’s Italian digital assets
  • Produce competitor and content gap analysis
  • Conduct on-site content audits
  • Direct involvement in the development of the on-site methodology for SEO projects, identifying and suggesting opportunities for improvement
  • Own all aspects of on-page optimisation and manage the creation of pages via CMS
  • Identify & implement content marketing opportunities within our outreach strategy and liaise with external partner agencies
  • Manage all day-to-day tasks such as keyword research, analysis of traffic data, log file analysis, ad-hoc optimisation requests
  • Work with the main internal and external stakeholders to drive SEO best practise and strategy
  • Execute and refine the SEO roadmap for all Italian web properties
  • Have a clear understanding of intermediate-level technical SEO.

Monitoring and reporting

  • Measure performance of SEO content projects
  • Update and maintain SEO relevant on-site elements
  • Regular tracking and reporting on weekly, monthly and ad-hoc on agreed KPIs
  • Produce SEO reports detailing the impacts made.

Qualifications

Abilities/Qualities 

  • Fluency in English, Italian and Spanish is a must
  • Minimum of 3 years of SEO experience, agency background is a plus
  • Experience working on large websites with >10,000 pages
  • Ability to interpret and analyse large amounts of complex data from multiple sources
  • Great research knowledge regarding keywords, link analysis, and search engine results, new search engine behaviours, in-depth competition analysis etc.
  • Produce regular audits of the performance of the website making recommendations using your SEO skills/knowledge to grow traffic to the sites
  • Produce ideas for new initiatives based on your keyword research data with an estimation of the likely impact to enable prioritisation of the work
  • Work closely with key stakeholders in the company to support projects and make sure their delivery is “SEO friendly”
  • Be content to work alone and in a team, be organised and relay information back to the team
  • Ability to prioritise requests and ensure agreed deadlines are met
  • Must have a creative vision with detailed content pieces + outreach
  • Experience in analysing internal linking structure
  • Knowledge of HTML, CSS
  • Knowledge of structured data implementation for SEO and entity optimisation.

    Additional Information

      What we offer

      By joining our company, you will have the chance to:

      • Join a dynamic team in an inclusive-international environment
      • Grow thanks to the career journey and our internal mobility perspective
      • Manage your own schedule thanks to the flexible start and end of the working day
      • Work a shorter working week (36h), of which 4 hours on Friday morning
      • Get focus time for learning, development and deep work on Friday mornings
      • Work partially or fully remote according to local laws
      • Enjoy continuous training thanks to our company platform
      • Benefit from employee discounts on travel
      • Receive 2 days off per year for the purpose of volunteering
      • Receive a bonus after 5 and one after 10 years in the company
      • Get free snacks / fruit / hot drinks / water / beverages at our offices
      • Participate in amazing winter and summer corporate events
      • Benefit from extended parental or marriage leave